Job Purpose
- To lead and elevate the Marketing & Business Development function by building a strong, professional, and growth-focused team. This role will drive expansion across domestic and global markets, strengthen customer relationships, and unlock new opportunities in segments such as Railways, Marine, Compressors, Pumps, and Heavy-duty Engine Applications.
Key Responsibilities
Strategic Marketing & Business Development
- Develop and implement a formal marketing & sales strategy aligned with organisation’s growth ambition.
- Identify and penetrate new industrial segments across domestic and international markets (Railways, Marine, Engine Manufacturers, Compressors, Pumps, Purifiers, Earthmovers, etc.)
- Reduce dependence on promoter relationships by building sustainable client partnerships.
- Re-engage and revive past customers.
Customer Acquisition & Market Expansion
- Expand the current base of over 20 major customers to a diversified portfolio across geographies including North America, Latin America, Europe, Middle East, and Far East.
- Institutionalize customer management processes, CRM discipline, and structured follow-ups.
- Lead participation in global exhibitions, industry associations, OEM interactions, and international marketing events.
Team Leadership & Capability Building
- Build and mentor a professional marketing & sales team.
- Introduce modern marketing processes, performance metrics, reporting structures, and customer engagement tools.
- Drive a cultural shift toward accountability, documentation, transparency, and proactive market engagement.
Commercial & Cross-Functional Collaboration
- Work closely with manufacturing, quality, production planning, and finance teams to ensure accurate costing, timely delivery, and strong customer satisfaction.
- Support promoters and senior leadership in strategic decision-making, market prioritization, pricing, and margin improvements.
- Strengthen market intelligence systems covering competition, pricing trends, customer requirements, and global demand shifts.
Brand, Systems & Professionalization
- Redefine organisation’s brand positioning as a global, professional, engineering-driven company.
- Implement structured marketing systems—dashboards, MIS, KPIs, and performance scorecards.
- Promote organisation’s product strengths: bronze components, railway spares, bimetal/trimetal bearings, and specialized engineering components.
Key Skills & Competencies
Technical & Functional Skills
- Strong understanding of engineering components or industrial manufacturing businesses.
- Expertise in OEM marketing, international business development, and technical sales.
- Ability to translate product capabilities into customer value propositions.
- Competence in market mapping, pricing strategy, tendering, and global account management.
Leadership & Behavioural Competencies
- High energy, “builder” mindset.
- Strong relationship-building skills with international and domestic customers.
- Ability to mentor and uplift a legacy team with limited formal training.
- Comfortable operating in a promoter-driven environment undergoing transformation.
- High resilience and adaptability.
- Well-developed communication, negotiation, and problem-solving capabilities.
- Cultural sensitivity and ability to drive change in a traditional workforce.
Qualifications & Experience
- Graduate/Postgraduate in Engineering or Business; MBA in Marketing preferred.
- 20–30 years of experience in B2B/Industrial/Manufacturing marketing (engineering components, auto components, bearings, heavy machinery, critical components or related industries preferred).
- Proven track record in building a marketing function from scratch in a mid-sized industrial setup.
- Experience dealing with OEMs, technical product sales, and long-cycle industrial customer acquisition.
- Preference for someone with Railways experience.
