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Head – Domestic Sales

Job Purpose

  • The Head – Domestic Sales will be responsible for driving the company’s domestic business by developing strategic customer relationships, leading the sales team, generating quality business opportunities, and improving conversion of high-value engineered projects. The incumbent will focus on understanding customer requirements, influencing decision-makers across end users, EPC contractors, and consultants, while ensuring sustainable revenue growth and profitability across the domestic market.

Company Background

  • A leading engineering company specializing in the design and manufacturing of industrial process equipment.

Key Responsibilities

Sales Leadership & Revenue Growth

  • Own domestic order intake targets and revenue goals.
  • Develop and execute the India sales strategy across priority sectors.
  • Drive growth in average order value by positioning engineered packages and integrated process systems over standalone equipment.
  • Establish robust sales forecasting, pipeline management, and performance review mechanisms.

Market & Account Development

  • Identify and develop key customers across the Chemical, Pharmaceutical, API, and Oil & Gas industries.
  • Build and strengthen relationships with end users, EPC contractors, engineering consultants, and key decision-makers.
  • Develop strategic account plans for high-value customers.
  • Proactively generate inquiries, create new business opportunities, and expand the company’s domestic market presence.

Team Leadership & Capability Building

  • Lead, mentor, and develop the domestic sales organization across regions.
  • Recruit, coach, and build a high-performing sales team.
  • Establish clear individual and team KPIs, performance targets, and accountability measures.
  • Foster a culture of technical solution selling, customer engagement, and consultative selling.

Cross-functional Collaboration

  • Work closely with Engineering, Projects, Procurement, Finance, and Product Specialists to deliver technically sound and commercially competitive proposals.
  • Coordinate with the Managing Director & CEO on strategic accounts and major business opportunities.
  • Provide regular market intelligence and customer feedback to support product development and business strategy.
  • Ensure seamless coordination between sales and execution teams for successful project delivery.

Commercial Excellence

  • Maintain pricing discipline and protect business margins while remaining competitive.
  • Lead commercial negotiations for strategic and high-value opportunities.
  • Ensure appropriate order intake processes, contract reviews, and commercial risk assessments.
  • Monitor and improve proposal hit rates, sales productivity, average order value, pipeline conversion, and overall sales effectiveness.

Qualifications & Experience

  • Education: Bachelor’s degree in mechanical, Chemical, Production Engineering, or a related engineering discipline. MBA preferred.
  • Experience: 15–20 years of experience in industrial B2B sales, preferably within process equipment, process systems, vacuum systems, engineered products, or capital equipment.
  • Demonstrated experience leading domestic sales teams and managing large, solution-based sales engagements.
  • Strong exposure to customers within the chemical, pharmaceutical, API, oil & gas, or allied process industries.

Key Skills & Competencies

  • Strong understanding of industrial and engineered product sales.
  • Ability to build relationships with end users, EPC contractors, and engineering consultants.
  • Strategic sales planning and pipeline management.
  • Commercial negotiation and business development skills.
  • Team leadership, coaching, and performance management.
  • Strong customer orientation with the ability to identify opportunities and open new accounts.
  • Ability to balance strategic thinking with hands-on sales execution.

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